On the 1st of October, Activision Blizzard Inc introduced the mobile variant of its immensely well known Call of Duty franchise. Clearly, the nostalgia factor has worked in favour of the company as the game has been downloaded higher than 100 million times within just one week of its launch.
In contrast, the download count of PUBG, Fortnite, and Apex Legends what are few of the most outstanding battle-royale games was 26.3 million, 22.5 million and 25 million respectively in their first week of release.
Randy Nelson, who is the head of mobile insights at Scanner Tower said that “This is by far the biggest mobile game launch in history in terms of the player base that’s been built in the first week,”. Digital camera Tower is an organic user acquisition service that helps app developers grow their audience using App Store Optimisation and app marketplace intelligence.
Even though the original Call of Duty for consoles was a paid game, its mobile variant is free to download and play but users can make in-app purchases to acquire visually appealing elements like skins for weapons and distinctive clothes.
The mobile version of Call of Duty is created by the Chinese internet giant Tencent Holdings LTD. The exact same manufacturer Furthermore holds a stake in PUBG mobile’s developer, Bluehole and Fortnite’s developer, Epic Games. Both individuals games can be credited for popularising the battle-royal format, in what a large number of players fight along to defeat the enemy and come out on top.
The 100 million download figure is the mixed total of downloads on Android’s Google Play and Apple’s App Store. Particularly, 17% of all the downloads were done users hailing from the United States which was followed by Indian users, in which PUBG has a huge player base. The game is still, to launch in China wherever it is expected to look at a Great response as nicely.
Activision has labelled 2019 as ‘transition year’ and it is currently bracing for the launch of its up coming console edition of Call Of Duty which will launch on October 25. Some another game franchises that the game studio owns include “Candy Crush”, “Overwatch”, “Warcraft”, “Hearthstone” and “Diablo”.
