Chinese phone makers have increased their dominance more than the Indian market in Q1 2019. Counterpoint research report reveals that four of the top five smartphone companies in India are Chinese and they have captured a solid 66% market share in the previous quarter of the year.
Source: Counterpoint Research
Xiaomi’s market share dropped slightly from 31% in Q1 2018 to 29% in Q1 2019, even though Vivo saw a significant rise in its market share during the similar period. It went up from just 6% last year to a staggering 12% in the initial quarter of this year. Even Realme saw a fast rise in its market share, capturing a good 7% share of this highly competitive market. OPPO’s market share increased slightly to 7%.
Source: Counterpoint Research
Samsung’s cameraphone shipment market share dropped somewhat to 23% in the previous quarter, down by 3% YoY. But, the company gained few moment in the function phone market with an increase from 10% in Q1 2018, to 15% in Q1 2019. Jio yet dominates the include phone section with 30% market share. The report further more notes that the company’s Galaxy S10 series is doing well in the country, driving up its Common Selling Price tag (ASP) in the region.
Other brands what managed to do effectively in the Indian market include things like ASUS, especially in the mid-range section, thanks to its Zenfone series. Tecno, and Nokia HMD are doing effectively too. The rise in the market share of Chinese brands has naturally led to the decline of the Indian brand shipments. The previous quarter recorded the lowest ever market share of shipments from local Indian brands.
OnePlus 7 Pro
onePlus 7 Pro leaked
Other key point mentioned in the report was that Samsung has surpassed OnePlus in Q1 2019 to become the number one phone maker in the top quality segment. Given that OnePlus 7 Pro is slated to release on Might 14, we could look at some changes in this particular segment in the approaching quarters.
Finally, most phone companies are making a powerful push into retail sales. Xiaomi, OnePlus, and even Realme benefitted from an increased focus on brick and mortar stores. So, we might anticipate the strategy to continue in the approaching quarters.
(Via)