One important attribute that Apple iPhones enjoy right from inception is brand loyalty. This has been built above the several years through its high quality designs, soft software like powerful cameras and more. Although rivals Samsung and Huawei and other OEMs have succeeded in bridging the gap between Apple and the competition in terms of design, software and digital camera output, they haven’t been capable to command the exact same level of brand loyalty Apple enjoys. Curiously, employees and brand ambassadors of both Samsung and Huawei have once in a while been caught using iPhones. Huawei apparently got the highest of this kind of disloyalty recently after the Fresh Year greetings from the company’s formal Twitter account was sent from an iPhone.
The tweet was immediately deleted but not before it caught the attention of Youtuber Marquee Brownlee. It would be recalled that the exact same guy was responsible for picking up the tweet whenever Samsung Nigeria tweeted a promotion for the Galaxy Note 9 from an iPhone. Huawei Malaysia was Furthermore caught tweeting a New year’s message using the Twitter for iPhone app. Huawei has currently reportedly punished those responsible for the gaff. The person directly responsible will be notified and criticized. Further more, the rank of the personnel will be downgraded by 1 level and the monthly salary will be reduced by 5000 yuan (around $727). In addition, the staff’s annual experience assessment will not be higher than B. The personnel will In addition look at his promotion and salary increment froze for 12 months, beginning from January 2, 2019. Apart from the person directly responsible, the supervisor of the digital marketing team was moreover criticized.
It is with no news that the top three spots in the phone industry are occupied by Samsung, Apple and Huawei. Nevertheless, Apple yet remains the most lucrative manufacturer as the ordinary value of the iPhone still surpasses these of Samsung and Huawei as effectively as other OEMs. Thus, the stiff rivalry is very a lot evident as each of the firm tries to outpace the other. Whereas Samsung and Huawei close the gap in design and hardware with top quality flagships, it remains to be seen if Android could suggests users what iOS offers iPhone users.