OnePlus has presently taken the top position in India’s high quality cameraphone market, surpassing Samsung. According to the report from research agency Counterpoint, OnePlus grabbed 40 percent premium market share while Samsung’s market share in comparison to 34 percent market share in April-June period frame.
According to Counterpoint, the phone that sells for more than Rs. 30,000 (approximately $435) falls under the premium category. When OnePlus and Samsung, Apple holds the third spot with When it comes 14 percent market share.
This is the first period OnePlus has managed to grab the top position in India’s premium cameraphone segment. The drop in the sales of flagship phones of Samsung and Apple Furthermore aided in the gains of OnePlus. In the report, Counterpoint added:
OnePlus surpassed Samsung to lead the top quality smartphone section for the first period ever for full quarter. This was because of to strong profits of its flagship OnePlus 6 which was unveiled during the quarter… The brand is also capitalizing on powerful word of mouth and leveraging social media nicely to reach out to its target user base.
The Counterpoint report In addition notes that new entries in Huawei, Vivo, Nokia, and LG Additionally combined up the market and got small slices of the pie. OnePlus has a powerful presence in the Indian market, due to its value-for-money offerings.
The OnePlus 6’s pricing in India starts at Rs. 35,000 ($435) even though the pricing of the Galaxy S9 Plus starts about Rs. 60,000 ($874). That definitely contributed to the sales numbers given that value is a huge factor in the Indian market.
Interestingly, although OnePlus holds the top position in India’s top quality telephone market, it isn’t even in the top 5 list in overall market share. On the most hand, Samsung is the leading telephone brand in India with When it comes 29 percent market share although Xiaomi ranks second with around 28 percent market share.