Chinese telecom giant and cameraphone manufacturer Huawei is reportedly planning to start manufacturing its smartphones in India in up coming year. Further, it order to strengthen its foothold in the market, it is In addition planning to access about 1,000 exclusive stores.
Huawei’s Global Vice-President, Jim Xu, said to Times of India: “We watch at India strategically and now intend to grow our presence through release of gadgets in the mid-and-premium-end of the market.”
The company’s 2019 manufacturing plan is going referring to Huawei’s own manufacturing force for top quality and flagship models. This strategy is different in other Chinese brands these types of as Vivo, Oppo, and Xiaomi, which are heavily relying on the low-end and mid-end telephone devices.
However, for Huawei, trying to capture more market share in the high quality segment makes sense given that its sub-brand Honor is already achieving about 400 percent growth in sales revenues and is aiming to be the bringing telephone vendor in India by 2021.
Whereas showing its aims of launching an aggressive marketing and retail campaign in India, the manufacturer said that it intends to spend around $100 million as a part of its outreach investment. Further, the manufacturer Additionally said that it intends to have company-operated as well as partner-owned exclusive stores, and targets to access 1,000 this kind of outlets in the up coming 2-3 years.
Having a strong offline presence will help the company boost its expansion plans in India. Further, Jim Xu says that the company may In addition release products in most categories this sort of as personal computer and smart wearables, and could moreover watch at manufacturing them locally.
Huawei is presently the largest product maker in China, which is also the world’s largest market for phones. In 2017, the manufacturer accounted 153 million in global smartphone profits. Apart in China, its presence is moreover growing in Europe, where it accounts for over 20 percent in general smartphone profits.