Apple continues to deliver a big deal about privacy in a world in which a lot of tech companies seem to need to vacuum up your data, and it’s released a fresh ad on its YouTube channel that further highlights this.
The ad also appeared on air last night time and will continue to show throughout the United States ahead of a worldwide release.
The ad is 45 seconds in length and carries the tagline “privacy matters”, what is a stance Apple has been taking for years. Throughout the ad we’re revealing situations wherever guys could want their privacy protected as they go about their daily lives, with Apple highlighting that guys often take privacy for granted.
However, Apple isn’t immune to getting privacy issues of its own. As a lot of have pointed out, this ad arrives just weeks after a bug saw Group FaceTime used to eavesdrop on guys after it was found that a call recipient didn’t have to answer in order to be observed. Apple has currently fixed that bug, however, and it’s major to note that a bug is one thing. A business model which revolves about dipping into, and then using other people’s data, is a different one.
Facebook and Google, take note.
Apple has long seen itself as an advocate for privacy and the iPhone is an extension of that. During CES in Las Vegas recently, Apple took out a building-sized ad what smoothly mentioned “what happens on your iPhone, stays on your iPhone.”
Except if you were on the receiving end of a Group FaceTime call, of course.